We are a new proud member of the Castellini Group of Companies. General Produce is the largest full line wholesale produce house in the Southeast and is located on the grounds of the Atlanta State Farmers Market in Forest Park, Georgia, occupying 4 large warehouses. The Atlanta State Farmers Market is located just 10 miles south of Atlanta and is the largest in the United States. We offer a full line of fresh fruits and vegetables year round from the best growers and shippers in the world.
We service Retail, Foodservice and Wholesale customers throughout 11 Southeastern States on our own fleet of trucks. General Produce has a full time staff dedicated to Food Safety and Traceability and we are a Primus Labs Platinum vendor.
We specialize in Grocery, Food Service and Wholesale customers, but all are welcome!
Our wholesale produce operation offers overnight delivery to Grocery Distribution Centers, Food Service and Wholesale customers in the Southeast.
We are committed to providing the best products available. Our volume gives us access to the best produce and our buying staff makes sure we have the best prices.
Our experienced staff proactively monitors all product to maintain our rigorous standards. Finally, our logistics team makes certain that your order arrives on time and in the condition you expect.
Never run out again.
We offer Direct-to-Store Deliveries (DSD) and Distribution Center (DC) replenishment with over night and same day service. General Produce serves the finest produce companies in Georgia, Florida, Alabama, Tennessee, North Carolina & South Carolina. Our 24 hour dispatch monitors every delivery on our fleet of GPS tracked trucks making sure your order arrives when you expect it.
General Produce's In-Field Retail Merchandisers work directly with your employees in your stores. We offer produce department and managerial training with a focus on improving merchandising, increasing growth, and increasing profitability. We'll also be there to support seasonal resets, remodeling, special sales & event planning.
Our packaging division allows us to offer unequalled service and flexibility to our customers. The facility is equipped with state-of-the-art machinery and highly skilled staff allowing us to efficiently switch between small custom one-off runs and high volume orders. We commonly provide the following services.
Every lot we sell is barcoded with a lot identification number for effective Recall Management. We are PTI compliant and a GS1US member. USDA (GAP & GHP) and third party audits are regularly preformed. We are a Primus Platinum Supplier with a Superior Rating.
Extensive systems are in place to ensure food security, ranging from personnel access control and employee training to transportation security. We employ microbial testing in our warehouses, packing facilities, and water systems to ensure that our precautions are functioning as intended. All testing is carried out by a 3rd Party Laboratory.